Inbound Marketing vs. content marketing – what is the difference?

Inbound Marketing vs. content marketing – what is the difference?

Reading Time: 3 minutes When new waves like content marketing and inbound marketing flows over the marketing landscape, it’s almost unavoidable that the concepts will blend together. Marketing experts, agencies, and other people bring in their interpretation of the words, and evangelists on each wing like to make a big fuss that content is just a part of inbound […]

The 5 Important Steps to Make Your B2B Business Interesting Online

The 5 Important Steps to Make Your B2B Business Interesting Online

Reading Time: 3 minutes Forget yourself. I know, this is not the two words we as people prefer to hear because we all want to be heard and seen. But now we are talking of reverse psychology because you do not get more attention by talking about yourself – at least not the positive attention you want if you do. Here […]

Here’s your 4-Points checklist to get started with your inbound marketing

Here’s your 4-Points checklist to get started with your inbound marketing

Reading Time: 3 minutes It’s so bad to waste time. So we’d really like to help you avoid it. Therefore, we have made a checklist that helps you get started with inbound marketing. Here are four basic things you need to have in place to ensure that you are all pulling in the same – and right – direction. 1. Define objectives […]

Drop the current KPIs. There is only one goal: Make your customers successful

Drop the current KPIs. There is only one goal: Make your customers successful

Reading Time: < 1 minute If your company’s sales department and marketing department do not work 150% together, then there are other companies in your market that will, and they will knock you out well and thoroughly. The way customers make decisions and buy themselves in to has changed significantly in the past 10 years, so businesses are forced to change to […]

4 reasons why traditional advertising is losing ground

4 reasons why traditional advertising is losing ground

Reading Time: 3 minutes “I purchased an ad for $10,000, but it has not given anything at all in return.”  Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many companies still continue to spend large amounts in ads and messaging, even though the recipient simply responds […]

5 tips to open a sales dialogue with effective sales email

5 tips to open a sales dialogue with effective sales email

Reading Time: 5 minutes About a quarter of a seller’s working day is spent writing emails and messages. That’s not too bad, but much of this work is often not effective. For instance, if the email is not perceived as relevant to the recipient, it usually ends up in the deleted mail folder. The average response rate for sales mail […]

What Results Can You Expect From Your Website? A Business Case for Inbound Marketing

What Results Can You Expect From Your Website? A Business Case for Inbound Marketing

Reading Time: 5 minutes “How can we know it’s worth the money?” This question is unavoidable, and you better to have a very good answer if you are to convince your manager to invest. With traditional marketing tactics like printed advertising or the like, this question has often led to wavering eyes and an explanation that branding is important […]

How marketing automation can give you higher ROI on your content: 7 expert tips!

How marketing automation can give you higher ROI on your content: 7 expert tips!

Reading Time: 4 minutes Better ROI on your website with these 7 expert tips It is said that content is king, but in order to earn the top rank, your content must work with your strategy. In other words, your content must deliver a proper return on investment (ROI). Using a marketing automation system, you can create a clearer strategy for […]

How much value does a visit to your site have?

How much value does a visit to your site have?

Reading Time: 2 minutes Do you know the ROI of your Website! The digital channels are constantly changing, and it is demanding to stay up to date. To achieve synergies, you must know both the positive and negative sides of each channel. Effective marketing depends on full-scale audiences. Therefore, you can combine interview data with traffic data from, for example, Google […]