Content Marketing – 6 Steps to Building a Large Audience

Content Marketing – 6 Steps to Building a Large Audience

Reading Time: 6 minutes   6 Steps to Building a Large Audience Joe Pulizzi was a content marketer before anything like content marketing was even invented. While working with brand journalism and publishing in the media company Penton Media, he dreamed of starting his own business. The dream came true in 2007 when he started a blog about content marketing. […]

Content Marketing: The two most important success factors

Content Marketing: The two most important success factors

Reading Time: 3 minutes According to Joe Pulizzi, there are two success factors: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and a number of other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in one article he mentioned […]

Why should B2B businesses market themselves using blogs?

Why should B2B businesses market themselves using blogs?

Reading Time: 3 minutes Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined […]

6 types of questions you need to master for more successful sales meetings

6 types of questions you need to master for more successful sales meetings

Reading Time: 4 minutes You’ve probably heard it before: The modern customer has changed. Maybe you have felt this in your sales department, where sales are falling despite the fact that you have a very skilled sales team who has always shown great results. Today, a customer in B2B is around 60-70% in his purchase journey before he or she wants […]

What is marketing automation?

What is marketing automation?

Reading Time: 3 minutes Concepts like inbound marketing and content marketing fly around in the discussion of modern marketing and sales, and we have also tried to define the differences and similarities. Content is the focal point, but it is only true when it is executed in the right way, as the fuel for your inbound marketing strategy. And inbound marketing can only […]