Reading Time: 4 minutes Performance marketing is a way of marketing where the results control the activities. Reaching the right audience with the right message at the right time is the very core of digital marketing and our goal in everything we do. Performance-based marketing allows you to first test what works and then you increase your efforts on […]
Abbreviations and Acronyms in digital marketing
Reading Time: 9 minutes In digital marketing there is an abundance of abbreviations and acronyms. In our everyday lives, these abbreviations have to do all the time. It is constantly new and some are old so the overview below we will try to keep up to date. If we missed out on some, please contact us and we will add […]
GUIDE: Get started with UTM tracking
Reading Time: 4 minutes For those of you using Google Analytics, UTM variables offer the ability to obtain important information about your visitors which can be used in your Google Analytics account. In this article, we show you how to get started with using UTM variables with our free tool – UTM Parameter Creation Tool! What are UTM codes? […]
Your biggest obstacle to your digital marketing success
Reading Time: 3 minutes Many companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard of more and more often. But it is still very few that have got a real understanding of this and even fewer that have implemented it in practice and really managed to build a digital marketing […]
What is Content Marketing
Reading Time: 3 minutes Content Marketing is nothing new. John Deere launched his magazine for farmers in 1895. But, there are some misunderstandings about what it really is, even among professional marketers. While surveys show that consumers are constantly ignoring traditional marketing methods, many managers and business owners are still concerned with promoting their products and services in this way. Others view content and content marketing […]
29 tools that will improve your content marketing
Reading Time: 4 minutes If you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end. Starting with content marketing for the first time can be […]
Content Marketing – 6 Steps to Building a Large Audience
Reading Time: 6 minutes 6 Steps to Building a Large Audience Joe Pulizzi was a content marketer before anything like content marketing was even invented. While working with brand journalism and publishing in the media company Penton Media, he dreamed of starting his own business. The dream came true in 2007 when he started a blog about content marketing. […]
Content Marketing: The two most important success factors
Reading Time: 3 minutes According to Joe Pulizzi, there are two success factors: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and a number of other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in one article he mentioned […]
Content marketing done right
Reading Time: 5 minutes 4 examples we can learn from How Do You Get Your Content Marketing To Be Successful? Let’s look at some characteristics of effective content marketing. In a recent study on content marketing, we learned that: 51% say they want to invest more in content marketing 71% of all trading companies will spend more resources on […]
The Digital Gameplan
Reading Time: 2 minutes Digital Gameplan is the strategic marketing tool of the future Digital Gameplan is probably a concept you have started to hear a lot of in the world of online business. But what is it really? Here you can get an overview of exactly what a Digital Gameplan is and what it entails for you. A Digital Game […]
