Reading Time: 3 minutes What does it take for a logo to work? Here are some tips A logo should identify, it should not describe It states what the brand is, not what it does. It should not sell your services or products. It’s a marketing job. Give the designer a proper foundation A good brief is a prerequisite […]
The difference between marketing and branding
Reading Time: 5 minutes The terms marketing and branding (also called branding) are often loosely tossed around Norway. We define what the differences are and look at some examples. Two terms most people have heard of, but which not everyone may know the exact meaning of, are marketing and branding. Although the two concepts often overlap, we will try […]
Branding and brand building
Reading Time: 3 minutes Branding is about influencing your target group’s choices so that you are preferred over competitors – and about creating confidence that the choice was right, and thus creating loyalty so that you are preferred again and again. Positioning A basic concept in all brand building is positioning. Audi makes cars with advanced technology – which […]
Performance Based Marketing
Reading Time: 4 minutes Performance marketing is a way of marketing where the results control the activities. Reaching the right audience with the right message at the right time is the very core of digital marketing and our goal in everything we do. Performance-based marketing allows you to first test what works and then you increase your efforts on […]
Abbreviations and Acronyms in digital marketing
Reading Time: 9 minutes In digital marketing there is an abundance of abbreviations and acronyms. In our everyday lives, these abbreviations have to do all the time. It is constantly new and some are old so the overview below we will try to keep up to date. If we missed out on some, please contact us and we will add […]
GUIDE: Get started with UTM tracking
Reading Time: 4 minutes For those of you using Google Analytics, UTM variables offer the ability to obtain important information about your visitors which can be used in your Google Analytics account. In this article, we show you how to get started with using UTM variables with our free tool – UTM Parameter Creation Tool! What are UTM codes? […]
5 reasons why a good logo is important for your business.
Reading Time: 3 minutes What is a logo? A logo is not just a small image with the company name on it. A logo is a graphic pattern, drawing or figure that characterizes you and / or your company. This is something that just at a glance can tell a lot about your business. A good logo is extremely […]
Your biggest obstacle to your digital marketing success
Reading Time: 3 minutes Many companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard of more and more often. But it is still very few that have got a real understanding of this and even fewer that have implemented it in practice and really managed to build a digital marketing […]
What is Content Marketing
Reading Time: 3 minutes Content Marketing is nothing new. John Deere launched his magazine for farmers in 1895. But, there are some misunderstandings about what it really is, even among professional marketers. While surveys show that consumers are constantly ignoring traditional marketing methods, many managers and business owners are still concerned with promoting their products and services in this way. Others view content and content marketing […]
29 tools that will improve your content marketing
Reading Time: 4 minutes If you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end. Starting with content marketing for the first time can be […]
