Do you know the ROI of your Website!
The digital channels are constantly changing, and it is demanding to stay up to date. To achieve synergies, you must know both the positive and negative sides of each channel.
Effective marketing depends on full-scale audiences. Therefore, you can combine interview data with traffic data from, for example, Google Analytics, to see the full image.
The purpose of digital marketing
For many, the goal you are working towards is increased traffic to your own website. The site works as a pull channel, where your target audience is seeking out. For example, they click on a banner, enter the website address directly or, in most cases, do a search for the services or products you are offering. This differs from push channels such as TV commercials and print ads, where content is also pushed against the consumer, unsolicited.
With pull channels (inbound marketing), you have the advantage that the visitors have shown an active interest. In other words, you have managed to give them a reason to find you. You have created a website people want to visit because you have identified with your audience and their needs.
Can I measure how much my customer is worth?
Yes, it is. It is possible to measure the value of a visit to your site. You can measure ROI (Return on Investment), so what you get for your money. The return is measured in visitors who perform a desired action, a so-called conversion. Such an action might be a purchase or order.
A digital marketing campaign should never be set up without at least one such desired action being defined. What do you want your audience to do when exposed to your marketing? Subscribe, download a whitepaper/report or make a purchase?
Once this is defined, the next step is to measure which actions will achieve your goal. With the goal clearly defined, it becomes possible to see the real effect of different actions. For example, it is of no use to double the traffic if it does not lead to more sales. Then your action must be to optimise your page so it will convert.
Measuring the customer value throughout its life cycle
ROI measures the impact of one digital marketing campaign. Should you, on the other hand, measure the total value someone has for you throughout the lifetime as a customer, we must use the CLV model. CLV stands for Customer Lifetime Value.
The model not only calculates the value of a customer through the lifetime but also the value a satisfied customer provides in terms of positive review of your brand. This provides a more long-term perspective on the customer’s total value.
What we do at Bramhall Digital
Bramhall Digital can help you with everything you need to get better online. We can handle your entire digital strategy, website, profiles in social media, digital marketing and all the complicated technical details to effectively increase your online profits.
We provide a managed web design service where we manage your site and keep it updated and secure on a regular basis.
Contact us if you have questions or need help! You can reach us by sending us an email with your questions: [email protected] or leave your contact information below and we will be back to you as soon as possible.