How much compound interest can you get?
The long-term gain of investing in content in digital channels exceeds the return on traditional high-margin marketing. This becomes more understandable when you realise that regular production of quality content in own channels is in practice to acquire assets and to generate interest rates.
Content in own channels is assets.
Unlike online ads, TV commercials and radio spots (which disappear when the agreed time period is out) content in your own channels are assets that live forever. Investing in good, quality content can, therefore, be compared to investing in assets or property, where the value of the asset increases over time – without the need to increase the investment.
Each article, blog post, video, whitepaper, e-book or website you produce is consequently an asset that is virtually free to maintain and is constantly increasing in value.
Over time, your quality content with high perceived value (informative, entertaining, useful, etc.) will be shared more and more in social media, while building more and more seniority with Google.
Content in your own channels yields compound interest
Content on your own websites and blogs will, therefore, continue to attract visits, leads, and new customers long after you publish it because it will appear in the search results of those searching for the topics you write about. And the more you publish of quality and relevant content, the more you will show up in search results.
If you have an established platform, the content you publish will often get attention and drive a lot of traffic at the start of its lifetime, then slow down and flat out. Nevertheless, for years after launch, it will continue to deliver results.
My colleague likes comparing such digital marketing with the effect of making a deposit on a high-end account. In addition to the interest rates you get, interest rates on interest rates will be almost invisibly added on as an added bonus.
Example: A blog post we produced in 2015 is still read and liked. The traffic from this post – which does not require any further maintenance or extra costs on our part – is the interest rate, which means more traffic, leads and new Customers for us now and for the foreseeable future. If you have enough of such articles (we publish around 100 a year) you will be able to achieve exponential growth in traffic, leads and new customers in the long run.
Ok, you may be thinking (as so many do), “This sound too good to be true. There’s got to be a catch.”? No, as long as you do not upset Google and thus lose visibility, you’re good! Very good! That friendship with Google is best maintained by following on Google’s most important algorithm changes and making sure you follow their advice.
If this still sounds good to be true, feel free to contact me for a chat and I will explain how it all works and can set you up for success.
What we do at Bramhall Digital
Bramhall Digital can help you with everything you need to get better online. We can handle your entire digital strategy, website, profiles in social media, digital marketing and all the complicated technical details to effectively increase your online profits.
We provide a managed web design service where we manage your site and keep it updated and secure on a regular basis.
Contact us if you have questions or need help! You can reach us by sending us an email with your questions: [email protected] or leave your contact information below and we will be back to you as soon as possible.